I-RECALL: Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Jan-March ness

pounds (%)

1 AOL MWO/BBJ 9,534,000 69

2 BTinternet AMV BBDO/Zenith Media 1,348,000 62

3 Yahoo! HHCL & Partners/Optimedia 446,000 57

4 Yell.com Partners BDDH/New PHD 2,663,000 51

5 Freeserve M&C Saatchi/Walker Media 1,981,000 49

6= Thomascook.com TBWA/Booth Lockett Makin 2,501,000 45

6= Ask Jeeves TBWA/Media Planning Group 1,007,000 45

8 Lycos Leagas Delaney/BBJ 1,391,000 43

9 Monster.com Saatchi & Saatchi/Zenith Media 3,114,000 40

10 Jamjar MWO/MediaCom 1,905,000 34

11 Fish4 Publicis/CIA 1,268,000 33

12 Jungle McCann-Erickson/Optimedia 1,356,000 22

13 Go-fly.com HHCL & Partners/Optimedia 2,491,000 16

14 Workthing.com WCRS/Walker Media 1,171,000 15

15 Expedia Euro RSCG/Media Planning Group 719,000 13

16 Assertahomes.com BMP DDB/OMD 67,000 11

17 Priceline Lowe Lintas/Initiative Media 3,798,000 7

18 Travelocity St Luke's/Universal McCann 1,321,000 6

19= Digimask Elliott Bora Perlmutter/Optimedia n/s 5

19= Thisislondon Elliott Bora Perlmutter/Optimedia n/s 5

Source: Taylor Nelson Sofres PhoneBus, tel: (0800) 018 3618 Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 9-10 June based on a representative sample of around

1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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