I-RECALL: Dotcom Weekly Awareness Survey

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 80

2 BT AMV BBDO/Zenith Media 2,646,000 79

3= First Direct WCRS/PHD 170,000 62

3= Freeserve M&C Saatchi/Walker Media 977,000 62

5= Cahoot Euro RSCG/Carat 940,000 56

5= Learn Direct DFGW/MediaCom 798,000 56

7 Lycos Leagas Delaney/BBJ 547,000 47

8 Amazon HHCL & Partners/Total Media 267,000 43

9 HMV BDS Beechwood/OMD UK 1,317,000 39

10 Jamjar MWO/MediaCom 1,905,000 36

11 The Daily JWT/MindShare 480,000 35


12 Genie AMV BBDO/Zenith Media 220,000 27

13 Smile Farm Comms/TCS Media North 210,000 23

14 Expedia Euro RSCG/MPG 160,000 13

15 Totaljobs CDP/CDP Media 145,000 12

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 12-13 January based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).