When you're trying to create something as ambitious as the newly
launched filmfour.com site, God is in the detail. And filmfour.com is
BIG on detail.
It's a great site for movie buffs, offering reviews of new and old
films, DVDs, movie news, short clips and full-length short films. It
also includes community and commerce features.
There are some nice touches that reinforce FilmFour's brand essence. The
'banned' section is brave, as it enables you to review banned movies and
provides provocative, controversial topics that stimulate
As expected, the site is full of streaming and downloadable video clips
including a great selection of full-length short films. The quality at
high bandwidth is among the best I have seen.
The thing that impressed me most about this site is the volume of
well-structured content. Take the Bridget Jones review. You can find out
tons about the film including behind-the-scenes stuff, all well-threaded
Commerce partners are integrated throughout the site, so that you
navigate from a review of a film to buying the DVD, book or soundtrack
with a single click.
The community aspect hasn't been exploited to the full. I was surprised
that it doesn't have chat.
It crashed my browser a couple of times - forgivable - but they will
start losing people if they don't get it right.
On balance, this is a very good site that brings together the 3Cs of the
web - content, community and commerce - to create a well-packaged
absorbing place for any movie lover.
Owner Channel 4
Site positioning The online version of the FilmFour brand
Launched Relaunched April 2001
Developed In-house, with online games by Incline and marketing by