Rank Site Address Latest monthly page
1 FHM fhm.com 14.7
2 Uploaded uploaded.com 7.8
3 Vavo vavo.com 7.2
4 Maxim maxim-magazine.co.uk 6.4
5 Handbag handbag.com 5.4
6 Vogue.com vogue.co.uk 3.0
7 BeMe beme.com 2.6
8 Gay.com gay.com 2.5
9 Rainbow Network rainbownetwork.com 2.2
10 StudentUK studentuk.com 2.0
These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.brad.co.uk. Tel: (020)
7505 8458. For a free listing in the New Media section of BRAD, call
(020) 7505 8254.
It's neck-and-neck in this month's lifestyle web watch chart between the existing editorial brands and the pure dotcom names. Vavo and Uploaded have swapped chart positions - in the last chart in December, Vavo was more than two million page impressions ahead but since then the portal for silver surfers has fallen behind Loaded's online identity. The women's site Handbag has developed a significant lead over its nearest rival in the sector, Vogue.com, and the gay portals Rainbow Network and Gay.com are also very close contenders.