I-RECALL: Web Watch - Lifestyle sites

Rank Site Address Latest monthly

page impressions

(millions)

1 FHM fhm.co.uk 24.8

2 Vavo vavo.com 12.7

3 Uploaded uploaded.com 7.1

4 Gay.com gay.com 7.0

5 Handbag handbag.com 6.1

6 Maxim maxim-magazine.co.uk 5.8

7 Vogue vogue.com 3.0

8 BeMe.com beme.com 2.7

9 StudentUK studentuk.com 2.5

10 Rainbow Network rainbownetwork.com 2.1

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.com.

Tel: (020) 7505 8458. For a free listing in the New Media section of

BRAD, call (020) 7505 8254.



The positions in this month's lifestyle web watch chart remain largely

unchanged since April's countdown. The front runner, FHM, has suffered a

drop of nearly four million page impressions in its traffic, but the

website is still far and away the market leader with almost double the

traffic (24.8 million page impressions) of its nearest contender, Vavo

(12.7 million impressions).



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