Peter Stringham, HSBC's global marketing chief, has been appointed president of the International Advertising Association's UK Chapter.
The Canadian-born Stringham will take the reins from the outgoing president, Adrian Vickers, a founding partner of Abbott Mead Vickers BBDO, on 20 June. The presidency for the global advertising collective rotates between the three main industry sectors its serves - advertisers, media owners and creative or media agencies.
Vickers said: "This time round, we have been looking for a major advertiser."
Stringham is a marketing heavyweight with responsibility for HSBC's global advertising operations. He also launched BBDO Canada, where he spent 16 years, and then went on to become the chairman and chief executive of Young & Rubicam, before moving to the bank.
He oversees all of HSBC's global advertising activities, which are currently handled by JWT. The agency created the brand's "what's your point of view?" work.
Stringham said improving reciprocity between the UK advertising and media industries was a priority.
He said: "As the only group that represents global advertisers, agencies and media owners, the IAA can be much more active in helping UK advertisers and their agency and media partners, all of whom have responsibility for international brand marketing or compete with brands that are global in nature.
"This is the platform that I believe the Association should build on in the future."
Encouraging more speakers with international experience to come to the UK to address the advertising and media industry is one of the ways Stringham intends to encourage a stronger relationship between the UK Chapter and the rest of the IAA.
Stringham said: "The challenge is to think about how we're doing it."
Vickers said about his replacement: "As the marketing mastermind in charge of HSBC's global advertising and with an impressive leadership in some of the world's best ad agencies, he reflects perfectly the ethos, interests and ambitions of the IAA."
Michael Toedman, the vice-president and international managing director of BusinessWeek, has been appointed vice-president of the IAA in the UK, and is expected to take over from Stringham in two years' time.