IAB and Media Trust launch charity competition

LONDON - The Internet Advertising Bureau and Media Trust are offering two London charities the chance to win an online marketing campaign, which will be created by a group of industry experts.

IAB... competition
IAB... competition

Charities from across the capital are being invited to apply, with the campaigns set to be released in the New Year.

The campaigns are expected to involve a range of social networks and online communities, and can promote an anniversary or special event specific to the chosen charities.

If successful, the Media Trust is then hoping to offer the opportunity to organisations outside of London in the future.

Felicity Lambert, the media matching manager at the Media Trust, said: "Online marketing is increasingly used by corporate companies and charities alike. We are offering this chance to two charities to learn how to use these powerful and far reaching tools."

Application forms are available from mediamatching@mediatrust.org and the deadline for enties is November 26.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).