Ian Cranna Starbucks

Ian Cranna

Starbucks

Vice-president marketing and category EMEA

Cranna’s background in retail serves him well – he understands customers and what they want, and the innovations he has backed at Starbucks have a surface simplicity that belies their complexity. A case in point is the recent launch of Mobile Order & Pay in more than 150 London Starbucks, one of Cranna’s personal highlights. Cranna is a team player, and says he is most proud career-wise of the "network of talented marketers around the world that I have had the privilege to work with". He is also a social-media junkie with a social conscience that extends into Starbucks’ work in communities.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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