ICBC 'Graham' by Wasserman + Partners

Wasserman + Partners' latest integrated campaign for The Insurance Corporation of British Columbia (ICBC) features a fictional support group of eight "Dirty Drivers".

The campaign aims to educate British Columbians about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions.

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Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

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