Iceland topples Ocado in UK's best online supermarket poll ... and more

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Iceland: takes crown from Ocado
Iceland: takes crown from Ocado

Iceland voted UK's best online supermarket

Iceland has overtaken Ocado and Waitrose Deliver as the top online supermarket in the annual customer satisfaction survey by consumer organisation Which?

It scored better than the two upmarket delivery services on ‘substitutions’ - where an unavailable product ordered is replaced with something similar.

Ocado, which was rated the best online supermarket for the past five years in a row, has previously been accused by some customers of failing to provide suitable alternative products.

Complaints made on social media include it allegedly replacing Italian ciabatta with hot dog rolls and a lemon cheesecake with a salami, which was said to be down to data entry error.

Iceland, which gained an overall score of 77 per cent, also beat the two chains on offers and value for money, scoring a maximum of five out of five for customer satisfaction.

All three supermarkets received top marks for the availability of convenient delivery slots.

Asda was ranked as having the worst online service, with customers scoring it 65 per cent.

Source: Daily Mail

Sugar tax off government menu

The government has scrapped plans to introduce a sugar tax as part of its long-awaited "obesity strategy", but ministers will use the threat of a levy to force the drinks industry to make healthier products.

David Cameron, who is understood to have rejected the proposal for a sugar tax of up to 20 per cent, is expected to unveil the strategy towards the end of the month. The prime minister recently warned that the government needed to tackle "an obesity crisis" because of its impact on heart disease and cancer rates.

Companies will be expected to reformulate their products to reduce sugar content, with the prospect of a future tax hanging over manufacturers if they fail to meet reduction targets. The policy will initially apply to drinks but could be extended to snacks.

Source: Financial Times

HSBC chooses to keep headquarters in UK

HSBC's board has voted to remain in the UK in a decision that draws a line under almost a year of uncertainty over the future of Europe’s biggest bank.

In a decision deemed a "vote of confidence in the government’s economic plan" by the Treasury, HSBC bosses have ruled out fears the bank would quit Britain for a country with a less strict regulatory environment.

There has been speculation over HSBC’s domicile ever since the bank announced last April that it had launched a review into where it should be based.

The lender, which has founded in Hong Kong in 1865, has been headquartered in Britain since its 1992 takeover of Midland Bank and a decision to leave the UK would have dealt a blow to George Osborne, the chancellor.

Source: Daily Telegraph

In case you missed it...two longer reads

Bad taste marketing: the risky business of gaining enemies to win friends

'Ride me all day for £3', 'Are you beach body ready?', 'Taste the Bush', 'The only Aussie we don't want to get out'. These four ad taglines and their accompanying imagery caused serious offence in 2015, and grabbed the nation's attention for all the wrong reasons. But, does the old adage that all publicity is good publicity ring true in these cases? Do people like to feel outraged to some extent, or are we reaching the point where bad-taste ads put consumers off a brand for good?

Privacy is the new purpose: why all brands need a chief hacking officer

High-profile hacking cases and daily bombardments of unwanted marketing interventions in personal browsing and leisure time are forcing consumers to rethink what data they share and with whom they share it. Marketers have to reframe the data issue.

If you watch one video today...

...then watch consumers failing to remember Coca-Cola's new 'Taste the Feeling' strapline - even though they're standing just in front of it.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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