IDM overhauls digital and data categories for 2009 awards

LONDON - The Institute of Direct Marketing has given a complete overhaul to the digital and data sections of its 2009 Business Performance Awards to reflect the impact they have on current marketing practices.

The number of awards within the digital section has been increased to six:

  • Search engine marketing
  • Affiliate marketing
  • Mobile marketing
  • Digital innovation
  • Online display advertising
  • Best use of email marketing

A best new products category has also been added to reflect the "innovation" that is taking place in data.

The awards, which are in their 11th year and now open for entry, will be sponsored for the second year by data value management specialist DQM Group.

They comprise a top tier Diamond Award for the marketing programme judged to have had the most outstanding impact on overall business performance, and up to 12 individual category awards for excellence in the disciplines of direct, data and digital marketing.

Adrian Gregory, BPA judge and managing director of DQM Group, said: "As we approach 2009 it is no longer appropriate to judge, say, an email campaign against a piece of search marketing simply because they both sit under the digital umbrella.

"The digital discipline has matured to a point where it has its own distinct sub-disciplines, all presenting their own challenges and where good work deserves to be recognised with its own specific award." 

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).