Iggy Pop fronts Swiftcover insurance ad

LONDON - The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance.

The campaign, by MWO, broke on Sunday with a 30-second TV execution.

The ad shows Pop lauding the benefits of Swiftcover, which enables him to locate his important documents more easily.

Tina Shortle, the marketing director at Swiftcover.com, said: "The new campaign is an exciting step for Swiftcover.com and one which we think will create great stand out in this highly competitive marketplace."

Swiftcover will also sponsor Sky's 2009 sci-fi season, and will run radio, outdoor and online executions.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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