Iggy Pop fronts Swiftcover insurance ad

LONDON - The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance.

The campaign, by MWO, broke on Sunday with a 30-second TV execution.

The ad shows Pop lauding the benefits of Swiftcover, which enables him to locate his important documents more easily.

Tina Shortle, the marketing director at Swiftcover.com, said: "The new campaign is an exciting step for Swiftcover.com and one which we think will create great stand out in this highly competitive marketplace."

Swiftcover will also sponsor Sky's 2009 sci-fi season, and will run radio, outdoor and online executions.