IHG appoints Steak for SEO and social media activity

Intercontinental Hotels Group (IHG) has appointed digital agency Steak to handle the social media and SEO strategy for its Holiday Inn and Crowne Plaza brands after a competitive pitch.

Holiday Inn: InterContinental Hotel brand
Holiday Inn: InterContinental Hotel brand

Steak will be tasked with creating a new strategy to drive direct revenues to each brand through SEO and social media channels. The agency will work alongside IHG and their hotel managers to develop the localised activity.

Tamara Strauss, managed estate marketing director at IHG UK and Ireland, said: "STEAK have an extremely clear focus on driving results; we were incredibly impressed with the strategic approach and support they can provide – the level of detail is second to none."

Steak was appointed to Save the Children UK’s digital account in April, to improve the charity’s return on investment by managing display and pay-per-click activity.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).