IHG exposes city secrets in global campaign

InterContinental Hotels Group has today launched "secrets in the city", a campaign to promote its new Insider Experiences service in cities around the world.

The marketing campaign will be activated through print, online, hotel marketing channels and social media across Europe and the USA, launching first in London, Paris and Tel Aviv. 

Tom Rowntree, the vice-president for InterContinental Hotels & Resorts, Europe, said: "Through our Insider Experiences we're able to demonstrate our heritage, local knowledge and partnerships that we've built over the years, helping guests unlock the secrets of our cities." 

The brand worked with J Walter Thompson to create a short vignette directed by Marco Gentile and starring the London-based model Dioni Tabbers to provide a glimpse of its exclusive Insider Experiences. 

Featured in the film are scenes from its Made in Mayfair experience, created by InterContinental London Park Lane with London Luxury Quarter. The experience explores "best of British" craftsmanship, offering guests a behind-the-scenes tour of the district. 

Alvaro Rey, the general manager of InterContinental London Park Lane, said the experience is personalised, and can include a behind-the-scenes tour of Floris, the sole perfumer to the Queen, or a visit to Foster & Son, London's oldest bespoke shoemaker, where "guests can see the original last made for the legendary Clark Gable".

The experience includes a night in the hotel’s Royal Suite.

For another Insider Experience, InterContinental David Tel Aviv has teamed up with one of Israel’s most renowned chefs and culinary adviser Yaron Kestenbaum.

The campaign will encourage people to share the secrets of their city using the #InterContinentalsecrets hashtag on Twitter, Facebook and Instagram,

The campaign marks the group's 69 years of personalised service, since Pan American World Airways launched the international hotel brand in 1946. Today the group has five-star hotels and resorts in 60 countries.

More information about the Insider Experiences is available on the InterContinental Hotels website intercontinental.com/secretsofthecity.

InterContinental Hotels Group has 29 hotels in Europe with a further four in the pipeline. 

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