IHG readies Holiday Inn diamond giveaway push

Holiday Inn has unveiled a global marketing campaign to celebrate its 60th anniversary, which will involve it leaving diamonds under pillows in some of its rooms.

Holiday Inn: 60th anniversary campaign
Holiday Inn: 60th anniversary campaign

The ‘Celebrating 60 years around the world’ activity launches in Europe on 28 September. The hotel’s owner, InterContinental Hotels Group, calls it the ‘most joined-up’ integrated campaign it has produced for the brand.

IHG is placing £30,000-worth of diamonds in selected hotel rooms across the continent for its customers to find. Digital and mobile activity, created by McCann Manchester, will allow consumers to follow clues about where the diamonds are located.

The push will make use of Holiday Inn’s direct channels and loyalty base. IHG’s senior vice-president of sales and marketing, Matt Luscombe, speaking about the importance of the milestone, said the brand’s 50s heritage  ‘really resonates’ with consumers.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More