Ikea 'a world without textiles' by McCann New York

Ikea has launched a two-minute web film by McCann New York to promote its textiles range.

The film is the first Ikea work to come out of the agency since it was named the Swedish retailer's global agency of record for the catalogue in August last year.

It aims to show the type of additional content that will appear in the upcoming 2013 catalogue, produced in partnership with Ikea’s in-house agency ICOM.