Ikea 'business' by Deutsch NY

Running a family home can often be like running a business and Ikea is hoping to highlight that its furnishings can make this task easier in a new TV campaign.

The ads were created by Deutsch New York and are supported by press and online activity.

 

VIDEO 1: Performance review

VIDEO 2: Subtitles

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE