Ikea "Relax into greatness" by Mother London

Lions, say Ikea, spend up to 18 hours a day relaxing, so what better animal to demonstrate the brand's commitment to creating spaces for weary parents to unwind in?

The film parodies a wildlife documentary to explain how lions spring to life once fully recuperated. In this case, the king of the jungle turns out to be a dad in costume preparing for his child’s party. 

The campaign aims to highlight the importance of reclaiming the living room as the place in the home to relax and recharge.

Credits

Ikea UK and Ireland marketing manager
Agency
Production company
Production company executive producer
Production company producer
Director
Us
Director of photography
Editing
Post house
MPC
Sound house