Ikea releases Corgi-dog holder viral for the Jubilee

Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder, which has been transformed into the shape of a Corgi.

The viral, created by Lida, shows a Guardsman secretly eating a hot dog out of the flat-pack 'Corgi dog holder'. Although he eats the hot dog with precision, it leaves a tell-tale smear of mustard on his mouth.

The viral ends with the line, "Celebrate the Jubilee with the most regal of snacks. One can try a Corgi dog in selected stores until 10th June".

Consumers who buy the snack wrapper will receive an offer of £15 off when they spend more than £75 at Ikea.

Markus Weichselbaumer, relationship marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations with an initiative that combines Britain's love for our famous Swedish hot dogs, and the iconic royal pet. The result is the 'Corgi Dog'."

Art director Spencer White worked on the ad, with copywriter Andy O’Carroll and planner Rory Smith. The director was Ian Anderson.

Earlier this month, Lida created a bespoke microsite for Ikea as part of a Facebook and Pinterest campaign to draw attention to its first Indian-inspired range.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).