Ikea rolls out final BMB ad

LONDON - Ikea is today (20 April) launching the last ad to be created by Beattie McGuinness Bungay (BMB), before the account shifts to Mother.

The ad follows the Ikea Kitchen Squad as they ‘kidnap' a kitchen, destroy it before the owner's eyes, and then rebuild it as an Ikea kitchen.

BMB has worked on the Ikea account since June 2007, but the £8m UK account that includes all print, outdoor and TV advertising for the Swedish furniture manufacturer, will now move to Mother.

Last November, Vizeum snatched Ikea's global media planning and buying requirements from OMD following a seven-month review.

Separately, Cake were handed Ikea's PR business.

Last month, Ikea awarded its US $90m advertising account to Ogilvy & Mather after a final four-way battle.

The WPP shop beat sister agency Berlin Cameron United, Havas' Euro RSCG and Publicis Groupe's The Kaplan Thaler Group to the business.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published