Ikea splurges 'grey' Belgium with colour

"Belgium is grey. Grey buildings. Grey walls. Grey, grey, grey." So proclaims a slightly insulting, but perhaps accurate ad for retailer Ikea, which is injecting some much-needed colour into the country via a poster campaign.

Ikea splurges 'grey' Belgium with colour
Ikea splurges 'grey' Belgium with colour

The outdoor campaign features posters of single bright colours, which on closer inspection bear outlines of furniture etched in white.

The furniture retailer has produced a video describing the greyness of Belgium and the story behind its de-greying campaign.

Client: Ikea

Agency: DDB Brussels

Creatives: Peter Ampe, Tim Arts, Stefan Van Den Boogaard, Andreea Buescu

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).