Ikea "This charges everything" by Acne and Ikea Creative Hub

Ikea's tribute to Apple jumps on hype surrounding the iPhone 8's release.

The latest iPhone models support wireless charging, so Ikea is taking the opportunity to re-launch its own products with wireless charging, from lamps to side tables. The retailer is becoming known for clever pop culture marketing, with previous ads related to Game of Thrones and a new Balenciaga tote. 

Credits

Creative director, Ikea Creative Hub
Creative director, Acne
Executive producer
Producer
Project leader
Photographer
Final art
Social media manager
Assignment manager, Ikea Creative Hub
Assignment leader