Ikea "Win at sleeping" by Mother London

Ikea turns the struggle to get a good night's sleep into a sport.

The voiceover features ex-sports coach and motivational speaker Derrick Moore issuing a battle-cry to his pyjama-clad team.

The ad cuts to scenes of the "athletes" getting ready to "win at sleeping", including preparing mentally with a cup of cocoa and choosing the appropriate footwear for the task – in this case slippers.

Last year, Ikea's "Welcome home" campaign illuminated a safe path home for a weary mum, to showcase the retailer's lighting range.

Credits

Ikea UK and Ireland marketing manager
Agency
Director
Production company
Executive producer
Production company producer
Director of photography
Editing
Editor
Post house
MPC
Sound house
Media