The Illinois Lottery launches its integrated holiday campaign created by Energy BBDO/Chicago and directed by award-winning director Aaron Ruell.
The campaign encourages people to "joy someone" by giving special holiday scratch cards to the unsung heroes in their lives.
Central to the campaign is an unexpected retro version of the holiday classic Joy to the World arranged by Spank Music.
The campaign is brought to life through TV, digital. radio, outdoor, point-of-sale, and special karaoke taxi events beginning around Thanksgiving weekend.