Associated Newspapers has become the latest media owner and first
national newspaper group to sign up with iMediapoint.
Mike Ironside, managing director of The Mail on Sunday, said: ’This is
about increasing the breadth and quality of our offering to clients and
iMediapoint offers media owners an online introduction point, enabling
clients to advertise their products to planners and buyers.
The company launched last December and has already signed up inventory
from Granada, GMTV, Flextech, Carlton Digital, TDI and Taxi Media.
Andy Troullides, managing director of iMediapoint, said now that many
commercial broadcasters are using the site, the publishing module is
Troullides, who was formerly joint managing director of MediaCom, is ’in
discussion with every conceivable publisher’. He is confident ’there
will be further announcements over the next few weeks’ naming more
publishers that have come on board.
He is pleased with the response the site has received in the media
industry, especially from the TV buying sector. Troullides believes the
site is attractive to media owners and agencies because it ’helps
catalyse deals and saves time and energy’.
iMediapoint’s profile has been raised significantly in the past few
weeks by the hiring of Ivan Clark, Troullides’ former colleague at
MediaCom, as media director (Media Business, 8 May).