MediaCom has lost its director of television strategy Ivan Clark to
the internet trading company iMediapoint.
Clark, 41, quit the agency last week to become iMediapoint’s media
In the newly created position he will tour media agencies and owners,
persuading buyers and sellers to try the online trading system, which
launched four months ago.
Clark, MediaCom’s highest ranking TV specialist, is the second senior
agency figure to join the online auction house.
Andy Troullides, former joint managing director of MediaCom, joined as
managing director two weeks ago. iMediapoint has expanded its team from
two to 20 staff since April.
The site is an online auction system that offers an electronic vehicle
for media owners to advertise their products.
It has already signed up inventory from GMTV, Granada, Flextech
Television, TSMS, Carlton Digital, VNU, TDI and Taxi Media.
Clark joined MediaCom seven years ago as a TV buyer and worked his way
up through buying and planning to strategy director, reporting to joint
managing director Jane Ratcliffe.
Clark said he approached iMediapoint in order to experience the market
from a different perspective. ’This is a fantastic opportunity for me to
sit between the agency and the media owner,’ Clark said. ’iMediapoint
needs someone with a background in planning and buying.’
Jean-Louis Velaise, the founder and chief executive of iMediapoint,
said: ’Clark is bringing his vast media expertise to the company, which
is what we need. We want to invest in people with real skill and
understanding of media to make our operations more valuable. The whole
online trading area is exploding in the US and the same will happen here
soon. We must be prepared for change.’
Velaise also revealed that the company will soon be announcing a series
of deals with radio broadcasters.