iMediapoint poaches Clark from MediaCom

MediaCom has lost its director of television strategy Ivan Clark to the internet trading company iMediapoint.

MediaCom has lost its director of television strategy Ivan Clark to

the internet trading company iMediapoint.



Clark, 41, quit the agency last week to become iMediapoint’s media

director.



In the newly created position he will tour media agencies and owners,

persuading buyers and sellers to try the online trading system, which

launched four months ago.



Clark, MediaCom’s highest ranking TV specialist, is the second senior

agency figure to join the online auction house.



Andy Troullides, former joint managing director of MediaCom, joined as

managing director two weeks ago. iMediapoint has expanded its team from

two to 20 staff since April.



The site is an online auction system that offers an electronic vehicle

for media owners to advertise their products.



It has already signed up inventory from GMTV, Granada, Flextech

Television, TSMS, Carlton Digital, VNU, TDI and Taxi Media.



Clark joined MediaCom seven years ago as a TV buyer and worked his way

up through buying and planning to strategy director, reporting to joint

managing director Jane Ratcliffe.



Clark said he approached iMediapoint in order to experience the market

from a different perspective. ’This is a fantastic opportunity for me to

sit between the agency and the media owner,’ Clark said. ’iMediapoint

needs someone with a background in planning and buying.’



Jean-Louis Velaise, the founder and chief executive of iMediapoint,

said: ’Clark is bringing his vast media expertise to the company, which

is what we need. We want to invest in people with real skill and

understanding of media to make our operations more valuable. The whole

online trading area is exploding in the US and the same will happen here

soon. We must be prepared for change.’



Velaise also revealed that the company will soon be announcing a series

of deals with radio broadcasters.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).