Imperial Leather TV spots promote Alton Towers sponsorship

Imperial Leather's sponsorship of the Tussauds Group is being reinforced with new national TV advertising focusing on one of the rides at its Alton Towers theme park.

A total of £1.5 million has been earmarked to support the multimedia initiative, produced by BDH\TBWA in partnership with three other TBWA operations: Tequila\Manchester, the integrated marketing specialist; Digerati, the internet marketing company, and Staniforth, the PR subsidiary.

It is being spearheaded by two ten-second spots breaking this week across ITV, Channel 4 and Sky.

The commercials draw their inspiration from a three-year deal, which has allowed Alton Towers' Flume ride to be transformed. Imperial Leather bathtubs have replaced the ride's usual logs, while jets of water spout from giant showerheads and Imperial Leather-branded ducks.

In one spot, a woman taking a luxurious bath has her peace shattered as the camera reveals she is actually on the Flume. The other features four men wearing pink shower caps scrubbing themselves as their bathtub plummets.

The commercials were produced by Jenni Birchall and Kyna Griffiths at BDH\TBWA and directed by Dom Murgia through the Onward Film Company. Mediaedge: cia is handling media buying.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).