SectorGovernment / Non-profit
Imperial War Museums has released an animated film to promote its First World War galleries, which open on 19 July and commemorate the conflict’s centenary. Johnny Fearless created the spot, in which quotation marks grow out of the ground and then take flight across France to London, before landing at the Imperial War Museum. The message is that, though many soldiers never made it home from the war, their stories did. The work, which will air in cinemas, was written by Paul Domenet, art directed by Pia Knight and directed by Darren Dubicki through Aardman. Post-production was handled by Aardman and Big Buoy.