Imperial War Museums seeks shop for WWI task

The Imperial War Museums is looking for an advertising agency to work on a campaign to commemorate the 100th anniversary of the start of the First World War.

Imperial War Museums: pitch
Imperial War Museums: pitch

Agencies have been approached through AAR about creating the campaign, which is expected to break next year to coincide with an exhibition marking 100 years since the Great War began.

The Imperial War Museums’ main London site is temporarily closed to prepare for the 2014 exhibition. This will allow it to build larger galleries to accommodate exhibits and an expected increase in visitors.

Agencies that have worked with the museum in the past include The Good Agency on a legacy drive and Ogilvy & Mather, which won awards in 2007 for its poster activity.

More recently, the branding shop NB has worked on campaigns to promote the Churchill War Rooms and HMS Belfast.

The communications agency The Team devised a Twitter and blogging campaign to encourage people to visit the museums in Easter 2009. A character known as Mrs Sew & Sew Tweeted wartime tips and tricks for cooking and housekeeping.

The Imperial War Museums’ mission is to encourage the study and understanding of the history of modern war and "wartime experience".

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published