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Primesight

Make An Impression: Top 10 Out of Home campaigns

Now TV achieved the highest recall for all measured national out of home campaigns
Now TV achieved the highest recall for all measured national out of home campaigns

Naren Patel, CEO, Primesight

"Every month we will be revealing the Out of Home campaigns that made the biggest impression across the UK, using research conducted by Opinium. 

"Out of Home remains a powerful deliverer of broadcast messages reaching millions of people every day; the Primesight Poster Tracker will give us a better understanding of which combination of Out of Home formats and creative work provides the best impression. The average person spends over three hours out and about every day, making our medium as relevant as it’s ever been."

Index*
1 NOW TV 140
2 BT TV 126
3 VODAFONE 124
4 J2O 106
5 EASYJET 102
6 VAUXHALL 101
7 TOYOTA 99
8 GIFTED 90
9 BARCLAYS 84
10 SKODA 81

*Index: "100" represents the average recall score for all measured national out of home campaigns (12) in the tested period.

This chart lists the Out of Home campaigns which had the greatest recall in the period 5-18 June 2017.

All data supplied by Opinium opinium.co.uk

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