Impulse 'train' by Vegaolmosponce

The campaign communicates the Impulse re-launch, and shows the perceived lack of romanticism in modern life. Impulse promise its new fragrances will create "new men" and bring back the grand romantic gesture into modern life. The manifestations include 'ring', 'airport', 'airplane' and 'train' and in each spot shows how a grand gesture goes wrong and leaves the lady in question disappointed.