In-store tech video report: Audi City and Microsoft's Kinect motion-sensor technology

Amit Sood, technology lead at the Audi City concept store, demonstrates how Audi uses Microsoft's Kinect motion-sensing technology to bring its cars to life.

Audi City: uses Microsoft's Kinect motion-sensing technology
Audi City: uses Microsoft's Kinect motion-sensing technology

The Audi City concept store in Piccadilly has boosted sales by 70% since it was introduced and elements of the store are being rolled out to other UK dealerships.

Marketing spoke to Sood as part of its investigation into in-store technology innovations, keep your eye on www.marketingmagazine.co.uk for further videos.