Skoda has called a review of its pan-European advertising
arrangements and is talking to a number of UK agencies about the
The UK business, which is handled by Fallon, will not be affected by the
review. Fallon has been invited to pitch for the pan-European business,
but it is not yet clear if the agency will participate. The incumbent on
the European business is Grey Worldwide.
The company is launching a new luxury car next year, which is thought to
have prompted the review. The concept car, called Montreux, was shown at
the Geneva Motor Show last month.
Sources say the review was also brought about by Skoda being unhappy
with Grey's creative product in certain European markets.
The media account, handled by MediaCom, will not be affected.
Fallon was appointed to Skoda's UK business in December 1999. Its use of
advertising to reposition the brand recently won it the accolade of
Campaign's Campaign of the Year.