- The Independent is set to become the first national newspaper to launch a dedicated gay section.
The idea has been under discussion for two years and newspaper sources say that advertisers have reacted positively to it. It is likely that the section will be published every Thursday and that it will be launched in the next month.
Ros Wynne-Jones, joint editor of The Independent's second section, the Eye, will edit it, with gay columnist John Little as deputy editor for the first month. The lesbian comedian Donna McPhail will be a lead columnist and the section will include news stories and cultural essays.
A full-scale relaunch of the Eye is also planned.
The Evening Standard in its weekly entertainment supplement Hot Tickets includes a gay section but in the national newspaper market the genre has not yet been adopted.
Gay consumers are likely to have a high disposable income and are predominantly in the ABC1 bracket. There are estimates which suggest that the pink economy in the UK is worth up to £95 billion in income terms making it a valuable proposition to advertisers.
Wynne-Jones declined to comment.