Independent News and Media has acquired five magazines from
Dominion Press. The titles - aimed at students and careers advisers -
will be part of its newly formed education subsidiary, Independent
Educational Publishing (IEP).
The magazines - School Leaver, First Application, Careers Adviser, Which
Course and Exam Results Weekly - are published between six and eight
times a year, and 40 per cent of copies are paid for.
They come with a website, Careerworld.net, and 22 staff, 15 of whom are
advertising sales people.
IEP, which is responsible for three supplements published with The
Independent - including student title You Can - claims to be the UK’s
leading educational publisher, producing three million magazines a
Advertising in the acquired titles includes classified recruitment,
university and further education courses and display ads for computers
and mobile phones.
The same categories are sold by the 12-strong team that sells The
Independent’s supplements. This means that almost one third of The
Independent’s classified department of 90 is now selling educational
But classified ad director Guy Griffiths, who has also been appointed
head of IEP, denied that the acquisition would result in a duplication
of sales effort. ’We envisage huge expansion in this market,’ he
’Less than a third of the UK population currently goes to university,
whereas in France it’s more like half,’ he said.
Griffiths said that he was confident of increasing the existing
advertising base through his expanded sales resource. ’We need to go
into the market and tell them what we’ve got, which is a very attractive
demographic group,’ he said.
’Nobody comes close to our 80 per cent penetration of 16- to
19-year-olds in full-time education.’