The Independent and Evening Standard's Jon O' Donnell to speak at Media 360

Jon O'Donnell, group commercial director of The Independent, I, and the London Evening Standard, will be talking about what's next for newspapers at Media 360 in May next year.

Jon O'Donnell:set to speak at Media360
Jon O'Donnell:set to speak at Media360

O'Donnell's session, which will be titled "Freeing newspapers from the downward spiral", will offer insights into the issues that will define the next generation of newspaper brands, such as being alert to new possibilities and grasping nettles that have not been grasped for decades. He will also be taking a stand on trading, pricing and other issues on behalf of the whole sector.

Other speakers lined up for the event, which is taking place at the Hilton in T5 from 17-18 May 2012 include Chris Forrest, founder of The Nursery, and David Fletcher, MEC's head of analytics and insight.

Forrest will host a seminar that will explore Twittersphere beyond binary sentiment analysis ,into what people are actually saying about brands, and what is triggering these conversations. He will also focus the value of studying opinions, emotions, behaviours and attitudes expressed in the real world, without research effect, and will present a case study on why people talk about anything but sport when discussing the 2012 Olympics online.

In complete contrast, Fletcher's content will focus on the data-rich world, where information flows are unstoppable and real-time evaluation represents an exciting new frontier. He will look at the implications of a more data-focused and less research-focused media world, and what client categories can benefit from increasing advertising effectiveness through more relevance and less frequency.

More speaker sessions, including a number of client presentations, will be revealed later this week, but to secure your place at the industry's top conference, book your tickets here.

 

 


 

 


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).