Independent lands Vauxhall deal after pitch against rivals

LONDON - Vauxhall has agreed an exclusive deal with The Independent to support its Signum marque.

The newspaper landed the deal, which includes an eight-month display advertising campaign, after a pitch against other newspaper groups.

Vauxhall and its agencies, Initiative and Lowe London, selected The Independent after a presentation from its creative solutions team.

As well as the eight-month ad campaign, starting on May 21 and created by Lowe, there will be a tactical campaign using editorial properties across weekend supplements and a series of flip-fronted cover features on four Independent supplements.

The Independent will also provide online support for the campaign and research and tracking of its effectiveness.

Keith Yonish, creative director of Independent Solutions, said: "This deal is an example of media working at its best -- media owner, client, media specialist and creative agency. The Independent has the breadth and diversity needed to position Vauxhall's Signum to its best possible advantage."

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