Independent named as content partner for HTC phone launch

The Independent has signed up to be the content partner of the new HTC One smartphone, as part of the paper's collaboration with HTC BlinkFeed, which aggregates and updates content throughout the day.

HTC One: teams up with The Independent
HTC One: teams up with The Independent

BlinkFeed allows users to generate a personalised news feed straight to their home screens by selecting the content they are most interested in. Users also have the option to read articles in full on the HTC One, which comes with a metal case and a price tag around £500.

The phone has been designed to challenge the Samsung Galaxy S4 and iPhone 5.

Zach Leonard, managing director of digital at The Independent, said: "Delivering high-quality journalism that is fresh and up-to-date is at the heart of what we do.

"We are proud to be bringing the latest news, sport, comment, lifestyle, arts and student content to audiences of the new HTC One, as we continue to invest in our presence and partnerships in the digital space."

Drew Bamford, assistant vice president of user experience at HTC, said: "With HTC BlinkFeed, our customers have direct access to fresh content – whether it is from friends or social feeds – that is uniquely relevant to them.

"The great content offered by The Independent fits well with our vast range of consumers, and we are pleased to partner with The Independent to bring our customers this experience."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More