Independent rejigs Saturday edition in line with daily title

The Independent is to scrap its A3-sized listings magazine, the Eye, in its Saturday package and revamp its Saturday magazine, ism, which will be called the Independent Magazine, as it looks to spruce up its weekend offering.

The Independent is to scrap its A3-sized listings magazine, the

Eye, in its Saturday package and revamp its Saturday magazine, ism,

which will be called the Independent Magazine, as it looks to spruce up

its weekend offering.



From this Saturday, the Eye will be replaced by an A4-format magazine

called the Information, which will include listings as well as broader

information to encourage readers to collect and keep the magazine. The

first issue will feature the best summer holiday hideaways in the

UK.



A TV campaign starting on Wednesday will promote the new magazine and

marks the debut TV work from the Independent’s recently appointed

agency, Lowe Howard-Spink. The theme of the first issue will be the

Avengers, with a covermounted CD of the film’s soundtrack and a two for

one ticket offer.



The Independent on Sunday will also be revamped, including changes to

its arts, sport and business pages.



Stephen Miron, commercial director of the Independent, said: ’We are

bringing the Saturday and Sunday papers in line with the changes on the

daily. They’ve been modernised and, hopefully, we’ve improved the

product.’



Miron confirmed that the Independent was poised to launch a substantial

advertising campaign in the autumn. ’A considerable amount of money is

to be put behind the brands,’ he said.



Further changes have been made to the Independent’s ad sales team.

Jeremy Halley, the newspaper’s ad sales controller, has left. Simon

Cook, a group head at the Guardian, has been recruited as display ad

controller and another ad controller is shortly to be appointed. A sales

director is also being sought.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).