The Indian Tourist Board is reviewing its UK full-service account
and splitting with RPM3.
The board has drafted in Agency Assessments to draw up a list of up to
three agencies to contest the business.
The pitch is being handled by Stuart Pocock, his first assignment since
joining the consultancy as a partner and renewing his working
relationship with David Wethey, its managing director.
The pair have not worked together since the agency they founded, Wethey
Scott Pocock, was sold to the Rex Stewart Group 12 years ago.
Pocock replaces Charles Kirchner who left to become the managing
director of Leonardo, Leo Burnett’s through-the-line agency.
Wethey said: ’Stuart is not only a very good advertising man but has
excellent creative judgment and is comfortable with people. It’s like he
has never been away.’
RPM3 is not expected to repitch for the pounds 300,000 Indian tourism
’The board’s view is that it’s time for a change,’ Pocock said. ’We’re
looking for agencies experienced in tourism and which may already handle
a tourist board account provided it isn’t directly competitive.’