Indie band Foals create 360 degree virtual reality music video in GoPro partnership

Warner Music signed band Foals has partnered with GoPro to shoot the video for its latest track, creating an interactive virtual reality experience for fans.

Foals has partnered with GoPro to create a music video with 360 degree VR capability
Foals has partnered with GoPro to create a music video with 360 degree VR capability

The video has an interactive feature that allows the viewer to change the perspective and explore the background by dragging left and right on the video. 

The brand partnership marks the first use of GoPro's new spherical virtual reality technology on a music video production. It has been shot by high profile music director, Nabil Elderkin, and aims to immerse fans in the performance. 

Bob Workmam, SVP brand partnerships at Warner Music said: "Foals and Nabil have a history of creating stunning videos together and it has been really rewarding to work with GoPro to raise that bar further. The video has evoked a powerfully positive online reaction amongst fans and gets the new Foals campaign off to a great start."

Brand: GoPro

Agency: Warner Music 

Director: Nabil Elderkin

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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