Indie divides sales teams in attempt to raise more revenue

The Independent has overhauled its display sales team and split the sales operations into weekday and weekend divisions to boost revenue and provide agencies with an improved sales service.

The Independent has overhauled its display sales team and split the

sales operations into weekday and weekend divisions to boost revenue and

provide agencies with an improved sales service.



The Independent’s commercial director, Steve Myron, is planning two

senior hirings to take charge of the units, while Guy Griffiths, the

paper’s display advertising controller, has been moved over to head

classified sales.



The overhaul will see the creation of two individual sales packages: one

for the Monday to Friday papers and one for the Saturday and Sunday

editions, each with their own ratecards.



The rethink aims to take advantage of the increasing similarities

between newspaper reading habits on Saturdays and Sundays.



Mark Patterson, the managing director of BJK&E Media, said: ’It’s usual

now to plan weekend media schedules as distinct from weekday schedules,

so the changes make sense from an agency point of view.’



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