Industry damns quality of election campaigns

Labour and Tory politicians were voted failures by Britain’s advertising industry on the eve of the general election for running dull and ineffective campaigns.

Labour and Tory politicians were voted failures by Britain’s

advertising industry on the eve of the general election for running dull

and ineffective campaigns.



M&C Saatchi, the Conservative Party’s agency, has also come under fire

for ’outrageous behaviour’ in allowing ads vetoed by John Major to

become public.



Rick Bendel, the Publicis joint chief executive, condemned the revealing

of the ads as ’disgraceful’, adding: ’No client should be expected to

stand for such a thing.’



There has been strong criticism too of the parties’ failure, through

poor media placement, to reach the important floating voters. Jim

Marshall, the chief executive of the Media Centre, said: ’Given the

creative techniques the industry can employ when it comes to media

placement, it’s disappointing that the election advertising has gone for

bland blanket coverage.’



Summing up a widespread feeling, Richard Bevan, the executive media

director of Leo Burnett, described the parties’ ad performances as

’uninspiring on both sides’. William Eccleshare, the chief executive of

Ammirati Puris Lintas, declared it a ’no-score draw’. Tim Lindsay, the

chief executive of Lowe Howard-Spink, said: ’The whole thing has been

pretty lacklustre.’



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