Feature

An industry of rising stars

It's hard enough breaking into the business, let alone racing up the ladder in only a few years. Here, three of media's hottest talents reveal how they did it.

Fresh talent is the lifeblood of media, an industry that thrives on the injection of new optimism and energy. Media Week has always had a keen eye for the ambitious young go-getters, from our "30 under 30" features to the "Rising Stars" category at the Media Week Awards. We caught up with some of our recent risers to get their take on the industry today.

James Connelly

Job Chief executive, Fetch
Age 29
Past One of Media Week’s 30 under 30 in 2011



Experience

I worked for the display ads team for Nuts, NME and Loaded. I followed around the execs for a week and every meeting was over breakfast or lunch in a fancy restaurant or pub. I couldn’t imagine doing anything else with my life after that.

What are the best bits?

I love being at the sharp end of such a disruptive industry. The mobile consumer and mobile-first businesses are changing everything, and our business is based on staying ahead. Some of these disrupters are clients of ours and it’s such an exciting space to be in.

What are the worst bits?

I can’t stand sales pitches. We don’t mind buying things, but we don’t like being sold to.

What is your advice for people trying to break in?

I heard the term "personal brand" the other day. Wasn’t sure if I hated it or loved it, but you need to stand out and always be great. "Beware of the lollipop of mediocrity. Lick it once and you’ll suck forever."

Tips for success?

Understand how to communicate to the mobile consumer in a convergent way and you’ll have a job forever.


Kloe Wells

Job Group head, Digital Cinema Media
Age 29
Past Media Week Media Owner Rising Star in 2014

Experience

Before DCM, I worked at Emap and then CBS Outdoor – now Exterion Media – for five years.

Why did you get into the industry?

After deciding to move to London following university, and gathering friendly advice, I decided media was the path for me. Having had a friend who had taken a similar study path and got into media, that really inspired me.

What are the best bits?

The variety of brands I work with is fantastic. In the morning, you might be looking through the data for a client, then, in the evening, you are on the red carpet leading a fashion brand into a film première.

What are the worst bits?

The hangovers. They are getting worse.

What is your advice for people trying to break in?

Have some personality – we are a people industry. How are you going to stand out? Don’t hide behind the brand or be afraid to be yourself.

Tips for success?

Be able to think quickly on your feet and act fast. Land your points quickly and be memorable.


Christian D’Ippolito

Job International sales director, TubeMogul
Age 32
Past Media Week Agency Rising Star in 2012

Experience

After a four-and-a-half years selling advertising at the Financial Times, I moved into online video, holding positions at Unruly, Base79 and, most recently, TubeMogul.

Why did you get into the industry?

I unintentionally submitted my CV to a media recruitment agency when I was really looking to get into investigative journalism (and I’m very glad I did).

What are the best bits?

The fast-paced nature of the industry means that you’re constantly learning. Just when you think you have something figured out, a new development will force you to re-evaluate your understanding – and that’s a great thing. Client lunches, great people and ridiculous office banter are good perks too.

What are the worst bits?

Spreadsheets and the occasional long conference call. They’re a pretty small price to pay, really.

What is your advice for people trying to break in?

Find a media sector that interests you – this makes everything a lot easier. Most companies offer internships: be curious, ask questions, get involved and remember that everyone is learning too. If you ever feel like you’re the smartest person in the room, you’re in the wrong room.

Tips for success?

Be nice to people, listen well and talk to everyone.