Industry welcomes RAB call for Radio 1 and 2 privatisation

Major figures in the radio industry have welcomed calls for the privatisation of BBC Radios 1 and 2 as a valuable way of building commercial radio’s audience.

Major figures in the radio industry have welcomed calls for the

privatisation of BBC Radios 1 and 2 as a valuable way of building

commercial radio’s audience.



Douglas McArthur, managing director of the Radio Advertising Bureau,

said this week that privatising the two BBC brands would give the

industry ’more status if such a move could build market share’.



John Pearson, the managing director of Virgin Radio, said: ’The

privatisation of Radio 1 would turbo-charge radio as a medium in this

country as it would give it a huge amount of national audience. There

are a few things that have helped the industry in the last five years:

one is the setting up of the Radio Advertising Bureau to sell radio as a

single national brand and the other is the launch of national stations

that sell radio as a national brand.’



Calls to privatise Radios 1 and 2 are part of a wider strategy to boost

the long-term development of commercial radio and take it on to the next

stage of its growth.



The Commercial Radio Companies Association is preparing to canvass the

industry to find more ways of increasing commercial radio’s share of the

market.



It will investigate the impact of other media on listeners’ time, the

nature and pace of government legislation, as well as the future of the

BBC. The study will be carried out over the summer with the results

being made available in the autumn.



A spokeswoman for CRCA said: ’We want to look at what the best

environment would be for commercial radio to flourish and we’re looking

at all aspects of the mix.’



Topics