Indy revamp hooks online readers

The Independent online's recent refresh appears to have paid dividends, scoring the website a 10% uplift in average daily users, which made it the only national newspaper website to record an increase between November and December, according to ABC data.

The Independent: 2011 redesign boosts online figures
The Independent: 2011 redesign boosts online figures

Skip to table

Average daily traffic to Independent Online hit 758,524 in December, up 10.56% on the previous month.

The Independent  made a concerted effort to overhaul its digital offering late last year, redesigning the site, which now carries a bold red masthead, like its printed companion and launching a paywall for non-UK readers and an iPad app.

Despite the uplift, independent.co.uk remains a minnow compared to the big cats of national newspaper websites.

But December proved a tough month for the big cats, with guardian.co.uk the biggest faller, shedding over 20% of its average daily users to 2,937,070.

MailOnline, which is the world's largest English-language newspaper according to ComcScore, fell back over 5% to 4,8838,140, according to ABC.

Telegraph Online, the third biggest national newspaper website, fell back 8.16% to 2,156,001 average daily users in December.

News International's Sun Online fell back over 10% to 1,339,077 average daily users.

League Tables
ABCe results December 2011
  December Month/month Year/year December
Online title Glibal Daily Ave Daily % change Daily % change UK monthly total
guardian.co.uk  1,626,788 -20.61 31.45 N/A
MailOnline  2,802,486 -5.03 N/A 84,172,568
Metro  N/A -7.45 N/A 8,226,791
Mirror Group Digital  N/A -4.23 44.19 16,311,555
standard.co.uk  N//A -18.37 N/A 3,199,013
Telegraph  N/A -8.16 36.17 42,699,603
The Independent  N/A 10.56 50.35 15,833,084
The Sun  19,158 -10.44 N/A 22,132,021
www.insurancetimes.co.uk  N/A N/A N/A N/A

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More