Inferno fools Potter-heads

When news reached Inferno last Friday that a group of Harry Potter fans visiting from the US had gathered for a convention outside its Covent Garden offices, the agency spied an opportunity that was too good to miss.

Having no doubt learned from previous research that "American", "Harry Potter fan" and "tourist" is the perfect trifecta of gullibility, Inferno sent down one of its staff to spread the news that Harry Potter star Daniel Radcliffe would make an appearance on its balcony.

Not wanting to disappoint, Inferno then dispatched client executive – and Potter lookalike – Dan Smith (pictured here wearing what are either ridiculous wizard glasses or standard attire for young agency folk) to greet the crowds, who met him with rapturous applause.

A spokeswoman for Inferno said that the agency eventually set straight the group of sceptics, who found it all very amusing. Some even asked for Smith’s autograph. The muggles.

[UPDATE: Campaign has since been told that Smith was also once asked to appear in a porn parody of Harry Potter called The Philosopher's Bone. He declined.]

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign
Shares0
Share

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published

More