Inferno lands Dove Spa creative brief

Dove Spa, part of the Unilever Ventures group, has appointed Inferno as its lead advertising agency.

Dove Spa: appointed Inferno
Dove Spa: appointed Inferno

Inferno, which works with Unilever on its Hellmann's, Stork and Bertolli brands, won the business after a competitive pitch.

The agency will be responsible for Dove Spa's first-ever campaign, due to launch in the spring, to raise awareness of its 23 spas nationwide. The work will run across press, DM, digital and in-store, and will be supported by social media.

Inferno will also develop the professional Dove Spa product range, available in-store or through Dove Spa's e-commerce site, and will be involved in plans to refurbish and design the spas.

Dove Spa was launched to capitalise on the mass-market appeal generated by Dove's Campaign for Real Beauty.

Amanda Campbell, Dove Spa's head of marketing, said: "Inferno demonstrated how the Dove Spa brand can create its own identity, while still leveraging all the best bits of the master Dove brand."

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