Infiniti calls digital, CRM and social media review

Infiniti, the car marque owned by Renault-Nissan, is reviewing its digital, CRM and social media business across Western Europe.

Infiniti: has worked with TMW Unlimited for eight years
Infiniti: has worked with TMW Unlimited for eight years

TMW Unlimited has handled the account for eight years and will be repitching for the account.

The review is understood to be procurement-led. Infiniti expects the process to run until March with a new contract beginning in April next year.

A spokesman said: "It is a normal and healthy business practice at Infiniti to review its agency business from time to time.

"Infiniti has and will continue to have a very good working relationship with TMW Unlimited. They are fully aware of the situation and are certainly not excluded from applying for this new contract."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More