Infographic: Dove viral sharing up 70-fold since 2006

Sharing of branded video has increased 50-fold since 2006, with Unilever's Dove "real beauty sketches" experiencing close to a 70-fold increase on the brand's most shared ad in 2006 compared to 2013.

Dove: branded ads for brand shared 6,000% more in 2013
Dove: branded ads for brand shared 6,000% more in 2013

The data, detailed in Unruly's newly launched Viral Spiral infographic, reveals Dove "evolution", which was the third most-shared ad in 2006, was shared 60,954 times in that year.

In comparison, Dove's "real beauty sketches" has achieved 4.24 million shares this year.

Shares of ads have also increased since last year, with a year-on-year increase of 52% for the top 10 most-shared ads, equalling nearly 10 million extra shares of the most-popular ad content in 2013.

Eight of the top 20 most-shared ads since 2006 were released in 2013, according to Unruly.

Use the interactive infographic and leave a comment with your favourite viral ads in the comment box below.

The most-shared ad last week was "epic split" for Volvo Trucks, featuring Jean Claude Van Damme. To see more from Campaign's weekly viral chart, listing the most-shared ads of the week, click here to visit our Viral hub.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More